Start free. Pay when it's obviously working.

We're taking on our first ten customers. They get a permanent discount in exchange for telling us what's wrong with the product.

Territory Sample

For anyone evaluating Bellwether
Free
No card required
  • One territory of your choosing
  • Every fleet expansion signal from the last 30 days
  • Full scoring with the reasoning shown
  • Company context from Companies House
  • Source link for every single entry
  • One-off snapshot, not ongoing
Request a sample
First 10 customers

Founding Member

For teams selling into UK fleet operators
£149 / month
Excludes VAT · price fixed for life
  • Everything in the sample, every week
  • One territory, up to 3 users
  • New expansion signals as they're published
  • Ranked, scored, with recommended actions
  • Direct line to the founder
  • No minimum term, 30 days notice
Start with a free sample

Every subscription starts with the free sample. We won't take payment from anyone who hasn't seen their own territory's data first.

What "founding member" actually means

We don't yet know what Bellwether is worth, because nobody has paid for it. Rather than invent a number and defend it, we're pricing the first ten customers low and asking them to tell us where the product falls short.

  • £149/month, fixed for life. If the price rises later, yours doesn't — for as long as your subscription runs continuously.
  • The cap is real. When ten customers have signed up, this closes. We won't quietly still be selling it at customer forty.
  • We'll ask for feedback, and act on it. That's the trade. Early customers shape what gets built.
  • Leave whenever you like. 30 days notice, no minimum term, no quarter's notice buried in the terms.

What happens after you subscribe

  • We confirm your territory, the vehicle types you care about and the fleet sizes you sell to.
  • Your first report arrives within two working days — not on the next billing cycle.
  • After that, every Monday morning: new expansion signals in your patch, ranked, with the reasoning and the source for each.
  • If a week is quiet, we say so rather than padding it out.

Questions people actually ask

Why is there no bigger, more expensive plan?

Because nobody has asked for one. When a customer needs multiple territories or ten seats, we'll build that tier and price it against what they need. Inventing a tier ladder before anyone has bought is how products end up with features nobody uses.

Can I cancel?

Yes, any time, with 30 days notice. Some data providers in this sector require around 90 days notice and auto-renew for a year. We think that's a way of keeping customers who'd otherwise leave, so we don't do it.

Isn't this information public?

Entirely, and we say so on every page. It's eight regional PDFs a week, and the number that matters — how many vehicles an operator is actually adding — isn't in them. Getting that means holding your own copy of the national licence register and comparing week by week. That's the work you're paying for, not access to a secret.

What if there's nothing useful in my territory?

Then the free sample will show you that, and you shouldn't subscribe. Signal volume varies a lot by region. We'd rather tell you before you pay than defend a thin report afterwards.

Do you offer annual billing?

Not yet. Locking people into a year before the product has proved itself would generate refund requests and bad word of mouth in a small industry.

Is there a free trial?

The free territory sample is better than a trial: it costs you nothing, needs no card, and gives you a real artefact built from your own patch.